Just received this from Nat Ross (Subaru-Gary Fisher) via e-mail. You are some of the first endurance freaks to read this. Geat ready, and buy those plane tickets!

    Kona Bicycle Co. signs 3-year deal for new Kona Sleepless in the Saddle world series
    of marathon racing

    KONAWORLD The Kona Bicycle Company today announced that they have signed a three-year deal as the title sponsor for the newly-formed Kona Sleepless in the Saddle world series of marathon racing. The 2005 world series includes three 24-hour races on three continents; England (home of the original Sleepless in the Saddle), Australia, and the United States, with plans for expansion in 2006 and 2007.

    The sponsorship gives Kona ownership of an event that caters to their core customers and can easily be replicated in any country to support Kona distributors and dealers around the world. The events will be managed by UK-based Patrick Adams, who has run the wildly successful UK Sleepless in the Saddle and the Mountain Mayhem events.

    "I love what I do and Kona just seems so in tune with why I do it," said Adams. "Kona will provide a platform for cyclists to go out and find what they have inside their soul and their body."

    Kona Sleepless in the Saddle 2005 Schedule:
    Event one -- August 13th/14th 2005 at Trentham Gardens UK
    Event two -- September 10th/ 11th 2005 at Snow Mountain Ranch, Denver, Colorado.
    Event three -- December 3rd/4th 2005, in Redesdale, Victoria, Australia.

    This year, the Snow Mountain Ranch, USA race will crown the G24 global champion. The G24 championship is awarded to solo riders at one race a year: the USA event in 2005, Australia in 2006, UK in 2007. This is a solo category for men and women.


    There are also plans for the Snow Mountain, USA event to establish a collegiate championship for colleges in the USA as well as shop/mechanics category (an unusual category which will incorporate a mechanical task to be completed by the rider just before the start/finish area between 1:00am and 2:30am)

    Adams marathon events are designed to focus on fun and accessibility. "For most of the cyclists at the events, it is not about winning. It's about attaining new personal heights, new visions, and discovering new strengths that they didn't know they had. It sounds crazy, but many of the participants thank me for putting them through hell."

    "(The original) Sleepless in the Saddle rightly has the reputation as one of the folksiest 24 hour races going," said Chipps Chippendale, editor of Singletrack Magazine. "Patrick Adams combines an exciting and efficient race organization with a great course and a friendly atmosphere. It's a race where you can be head to head with another racer one minute and downing a trackside beer with them another. With Kona's worldwide support, it's going to get even better from here in terms of organization and professionalism while still keeping its chilled roots."

    About the Kona Bicycle Company:
    "We wont make mixties."